Coming soon
Download the Ally AppGet paid for your ideasEvery other platform pays creators to post ads about you.
We fund founders to build real products on your model - and film the whole thing.
The models & tools founders are building with - for real
Every other UGC platform pays creators to post about you. That's a paid ad in a UGC costume. We fund founders to build real products on your model - the content is real because the usage is real.
Most “user-generated content” isn't generated by users. Ours is.
The other platforms sell you the appearance of users. We fund the real thing.
You already spend on UGC. Reallocate it - don't add to it. The same dollars can rent another wave of views, or fund the next wave of real products built on your model.
1 grant → many videos. Your cost per authentic asset drops to a fraction of a single sponsored post.
Same budget. Sponsored UGC rents a post. Ads rent an impression. Ally funds a real user who builds on your model - and documents every step.
| Sponsored UGC | Traditional ads | Ally grants | |
|---|---|---|---|
| Real users, not actors | ✕ | ✕ | ✓ |
| What you get | One scripted post | One impression | A real product + build videos |
| Content per dollar | A single deliverable | Fleeting reach | Many videos over months |
| After the campaign | The creator churns | Nothing remains | A founder still building on your model |
| Feels authentic | ✕ | ✕ | ✓ |
| Downstream value | Vanity views | Vanity impressions | Activated user + case study |
The safeguards that make funded builds a real channel - and answers to the questions every brand asks first.
Grants pay out against real build deliverables - a video at each step.
Content reaches real builders, not bot farms. Authentic views only.
You can amplify every clip on ads, social, and your own channels.
Fund grant pools however works for you - dollars or model credits.
A sponsorship pays a creator to talk about you once. A grant funds a founder to build a real product on your model and document it publicly. The content is a byproduct of genuine usage - not a scripted ad read - and the founder often keeps building on your model long after the campaign.
Real users. Grant recipients integrate your model into a working product, which means real API calls, real workflows, and real retention - the opposite of a creator who never touches your product again after posting.
Yes. You get full rights to use every build-in-public video across ads, social, and your own channels.
Grants are milestone-based: each payout is tied to a real, verified deliverable showing the product being built on your model. No milestone, no payout.
Fast. Set a budget, define the deliverables and the 'build with our model' theme, and founders start picking it up. Talk to us and we'll scope your first pool.
Reallocate UGC spend into the next generation of products built on your model.
Download the Ally AppGet paid for your ideas